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Telluride Report - TREC Newsletter Summer 2009

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TREC ANNOUNCES NEW AFFILIATION WITH LEADING REAL ESTATE COMPANIES OF THE WORLD

Despite being one of the oldest real estate brokerages in the Telluride region, TREC is dedicated to remaining on the cutting edge of marketing, technology, and competition. That's why, when recently invited to join Leading Real Estate Companies of the World as Telluride's sole affiliate, we jumped at the chance.

Initially formed in 1963 as a referral network, Leading Real Estate Companies of the World has evolved into the leading business affiliation for independent, non-franchised real estate companies. According to REAL Trends Top 500 survey, Leading Real Estate members led in total 2008 sales among the 500 highest-producing residential real estate firms in the U.S. who reported to the survey. Representing over 555,000 closed transactions, Leading R.E. closed 130,000 more sales than its closest national franchise competitor. Furthermore, Leading R.E. member offices were the market leaders in more markets than any other national brand. As noted by Leading R.E. CEO Pam O'Connor, "even in these challenging economic times, our strong locally branded brokerage companies continue to set the pace."

Of course, the luxury auction house affiliation model has proven to be highly successful, but we are now able to better serve our clients by expanding our reach even further through the addition of this new affiliation. Leading Real Estate Companies' website network receives more traffic than the network of our strongest local competitor, and is far-reaching with offices in 38 countries. In a U.S. market that has been experiencing huge growth in sales to international buyers, aligning ourselves with brokerage firms in other countries is more important than ever. The unique opportunity that has been offered to us to couple our Christie's Great Estates affiliation with that of Leading Real Estate Companies of the World affords us the opportunity to offer our clients unparalleled marketing of TREC listings on a global scale, as well as a referral network that spans the world with over 170,000 sales associates and 40,000 broker-tobroker referrals annually.

As a non-franchised independent brokerage firm, our affiliations provide a competitive advantage in the Telluride market with nationally franchised competitors. We are thrilled to be rolling out our new affiliation and look forward to offering its benefits to our clients. Look soon for all TREC listings to appear on www.RELOhomesearch.com and www.RELOdirect.com, both of which have exceptional web traffic. Additionally, please speak with your TREC agent should you find yourself seeking assistance in buying or selling a home in another areaÑwith affiliations with both Christie's Great Estates and Leading Real Estate Companies of the World, we will be able to match you with an agent to suit all of your needs.

SAVE WHEN YOU FLY TO TELLURIDE THIS SUMMER

These special promotions are valid on summer season non-stop and connecting flights on American Airlines, Continental or Delta into Montrose Airport (MTJ). Montrose Airport is a scenic hour and 15 minute drive away from the Telluride region, along the northwest section of the San Juan Skyway. You can choose from a variety of ground transportation options including shuttle service, limo, or rental vehicle. Offer valid thru August 31, 2009 while supplies last.

Choose from these two money-saving options:
1) Fly FREE this summer when you purchase three or more airline tickets and book a four-night stay with Telluride Central Reservations. Perfect for families seeking a unique mountain vacation where playing in the outdoors is the mainstay. Or, for groups of friends heading out for one of Telluride's 30+ weekend festivals or events.
2) New VALUE DAYS Offer! Receive $50 OFF each air ticket when you stay at a participating property for at least a two-night stay. For couples and individual travelers who want the convenience of flying to Telluride, this newly added promotion saves you $50 on each airfare purchased with no minimum quantity.

4TH OF JULY 2009 BETTER THAN EVER

It happens every year. As the summer season gets into full effect, people hang up their stars and stripes and don patriotic outfits of red, white and blue to honor America. Only this year, one thing was clear - towns across the country were cutting down on Fourth of July festivities in 2009 Ñ motivated by shrinking budgets, drying sponsorship monies and hard economic times.

Telluride, though, bucked the trend. In a town where the Fourth of July is a venerated event marked by quirky parade entrants, a huge public BBQ and thundering fireworks, the show was bigger and better in 2009.

ÒActually we had an increase in fireworks," said Jamey Schuler, Chief of the Telluride Volunteer Fire Department. The volunteer fire departments of Telluride and Placerville, which put on the bulk of the Fourth of July events each year, always fundraise a year in advance. Capitalizing on the abundant generosity of locals and visitors alike over the course of 365 days clearly has an impact on the Independence Day Celebration, which seems to grow a little more each year.

And from the beaming smiles on the faces of adults and children alike, it seems everyone was pleased that Telluride could still do it up right. It is, after all, kind of a big deal to this little town. A few staple moments of the Telluride Fourth of July Celebration included a low fly-over from a roaring plane overhead that marks the start of the parade each year and the annual convergence of the region's veterans who lead the festive procession. Bob Beer, a Vietnam veteran who has marched in Telluride's parade too many times to keep track, said it's always a special experience. Back when his generation was returning from war, he said, they didn't always get a warm homecoming. ÒSo it's really quite amazing that 1,000 people, when we march by, will give us a cheer," he said. After the parade, the crowd migrated to Town Park, where the Telluride and Placerville Volunteer Fire Departments hosted their annual community all-day event. The volunteer firemen, and their families, once again pulled of a huge feat; collecting donations and working hard to put together the midday barbecue, kids' games and fireworks display.

This year, the supportive volunteers served 3,500 meals of barbecued beef or chicken, corn on the cob, potato salad, beans, rolls and beer.The barbeque grill was lit early the day before the festivities and a crew stayed up all night long cooking to be certain the feast was ready on the Fourth. Along with a belly-full of food, the barbecue gave way to an afternoon of kids' games like threelegged races, fish catches and pie eating contests. And once darkness fell, the fireworks display commenced on Firecracker Hill just east of town park, streaming light across the sky and shaking home foundations. Once again, there was evidence that Telluride was not going to back down its July 4th Celebration but instead exceeded the expectations of everyone involved. Recession? Economic slump? Not in this town.

TELLURIDE REAL ESTATE CORP OFFERS MORE SERVICE AND LESS PAPER

With ever-growing movement to Go Green and save our world's energy and resources, TREC has made a bold statement this summer to support the cause. Their premier marketing piece, The Collection, is now available in a new and exciting digital format.

This move follows another made by TREC late last year - taking this newsletter to an electroniconly format in an effort to save paper and waste.

The digital epublication can be viewed at the following address, which can be copied into your web browser:

http://www.turnpagepro.com/doc/Telluride/ TRECCollection/2009070601/

There is also a live link button on the TREC corporate website at www.gotelluride.com. We encourage you to go explore this cutting edge resource. It is your faster and easier guide to property in the Telluride Region and provides its viewers with current information on TREC listings and the Telluride marketplace.

A TASTE OR THE HIMALAYAS

Telluridians and visitors have always been fans of international cuisine, and beginning in June, a culinary journey to Nepal became as close as a walk down Pacific St. After an ongoing successful restaurant venture in Boulder, Vhim Rai partnered with former Nepalese five-star chef Prama Nakarmi to open the ÔHimalayas' restaurant in the former Pac. St. Pizza space on W. Pacific Ave. Serving a plethora of curries, tikka masala, naan bread and other favorites from N. India, Nepal and Tibet, Himalayas has already been welcomed to town with rave reviews from diners. The space is small and quaint (so get there early!), but the food is a journey to the other side of the worldÑ all right here in our Box Canyon. For information, contact Himalayas at 728-1770.

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